Zilch – The Power of Zero in Business

Nancy Lublin is the founder of Dress for Success and the CEO of the youth volunteering organization, Do Something. In her book, she draws out her concept on how to do more with less of everything, especially human and financial resources while still upholding innovation, creativity and passion. In a time when best-known companies have become non-for-profit organizations because of their dysfunctional models. There are many things profit-oriented organizations can learn from the not-for-profit organization. The challenge of not- for- profit organizations has been thriving in a tough environment where there is not enough money, people or time. This book focuses on how to do something with brand, people, finance and their suppliers.

Lublin addresses the structure and operating practice of the organization. She felt that unless an organization changes its operating model, the chance of survival is low. She decided to transition from operating out of physical offices in different cities to become online organization using social media. By transitioning, it could be faster in delivering its service and cheaper in its operating model. It could also be an organization that is web and social media based and doesn’t require local adult involvement on projects or charge people money to become a member. Nancy explained the five qualities she uses when screening ideas before acting on them: 1) First 2) Only 3) Faster 4) Better 5) Cheaper

Lublin went further to offer ways by which organizations can increase the value of their brand by focusing on hard work and not just marketing. She encourages leveraging on social media to support operations and growth. She also shares advice on ways in which organizations can get more out of their staff and the board of directors to bring value to the organization and not just showing up for meetings throughout the year. This can be done by creating organizational mission and culture where everyone feels like they are part of something big. It is amazing how motivated the employees will be. If there is something more important than profit at stake, it makes everyone more devote and engaged to success. You need to make everyone in the organization pursue the same purpose and develop an organization that communicates its mission.  

She proposes that companies should broaden their understanding of reward and compensation so that employees will be motivated and also offer great techniques for extracting the best from people like offering skill development, set specific and attainable goals, give millennials responsibility early, dole out titles and make your work environment communicate your mission etc.  She also shares advice on branding, doing more for customers, stretching finances and many more. She concluded each chapter with eleven questions to prompt creativity in specific areas.

According to Nancy, doing more with less is not so easy but the ideas in Zilch can make it a little easier to do. This book distills the best practice any company, private or public, can adopt.

THE BIG THREE – KEY POINTS

Key point #1:  Money does not make people work hard, everything else does.

Key point #2:  Make everyone in your company pursue a corporate goal.

Key point #3:  Leverage on social media for operation and growth.

One Last Thing

The way I think about culture is that modern humans have radically changed the way that they work and the way that they live. Companies need to change the way they manage and lead to match the way that modern humans actually work and live.”

– Brian Halligan, CEO, Hubspot