Good To Great

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Jim Collins, an established management consultant, identifies and evaluates the factors and variables that allow a company to transition from merely good to truly exceptional in his classic,  Good to Great: Why Some Companies Make the Leap and Others Don’t. “Great”is a very subjective term, but Collins successfully defines it by a number of metrics, including financial performance, the highest the market average sustained by several periods of time. Using this particular criteria, Collins and his research team exhaustively cataloged the business literature and finding a handful of companies that matched their predetermined criteria for greatness.  

Throughout the book, Collins addresses different components that build the bridge that guides the transition from good-to-great. Among these components, we find management, operational practices,  personnel, behaviors and attitudes that are both effective and yet mutually incompatible to the good-to-great transition.

Using the criteria described above, Collines selected the following eleven companies: Abbott, Fannie Mae, Circuit City, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens and Wells Fargo.  The most crucial factor in the selection process was a period of growth and sustained success that far outpaced the market or industry average.

Collins  begin the process of identifying and explaining the unique factors and variables that differentiate good and great companies. One of the most significant differences in the quality was the leadership in the firm. Collins goes on to identify the followings five levels of leadership:

  •    The highly capable Individual: Leaders who contribute using their skill, know-how and good habits.
  •    The contributing Team Member: Leaders who are able to use their expertise and knowledge to help their team succeed.
  •    Competent Manager: Leaders who are capable of organizing the team to reach pre-determined objectives efficiently
  •    Effective leaders: Leaders who are able to create the commitment from their team to pursue a clear and compelling vision vigorously. They are also able to build a high-performing team
  •    Lastly, the Great Leaders: leaders with all the abilities of the four levels plus a unique combination of will and humility. It is the combination that makes them a great leader.

An actual level 5 leader often has a long-term personal sense of investment determination and profound humility.

Collins went further to identify the nature of leadership. He specifically states that getting the right people takes precedence over strategy, vision and almost everything. The “who” must be put before the “What.” The most valuable asset of a company is not the people but the right people. It is not just the quality of leadership that is essential to be great but the quality of the people in the team. Collins gave three principles that will help you maximize your most significant asset to become great.

  1.    When in doubt, don’t hire – Keep looking
  2.    When you need to let go of the wrong people, act right away. But do not overlook the possibility that the right person might be in the wrong position.
  3.   Put your best people on your biggest opportunities.

Another defining characteristic of the companies Collins defined as great is simplicity. Collins used the metaphor of the hedgehog to illustrate the principle that simplicity can sometimes lead to greatness.

Equally, Collins shares that the simplist way to transform from Good to Great is often not by doing many things well, but instead, by doing one thing better than anyone else in the world. Usually it takes time to identify that single thing that you can be great at, but those who do successfully identify it are often rewarded with singular success. Collins suggests using the following three criteria to expedite the process to find it: 1) Determine what you can be best in the world at and what you cannot be best in the world at; 2) Determine what drives your economic engine; and 3) Determine what you are deeply passionate about.

Good to Great has become a classic in leadership and business. If you are in a leadership position or planning to do so, grab a copy and be ready to move from Good to Great.

THE BIG THREE – KEYPOINTS

Keypoint #1:   Companies need to create a climate where the truth is heard.

Keypoint #2.    Good to great companies are motivated by inner compulsion of excellence for its own sake.

Keypoint #3.    Always confront uncomfortable truths head-on, but never lose faith that you’ll work it out.

 

One Last Thing:

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.”

― Jim Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t

So Good They Can’t Ignore You

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In this book, Cal Newport contradicts a long-held mindset about following your passion. He believed there is more to loving what you do than just following your passion. To discover this and back up his point, he set out on a quest by spending time with a Venture capitalist, organic farmers, writers, freelancers and other passionate individuals that derive great satisfaction in what they do.  In this quest, Newport identified strategies used and pitfalls avoided by these individuals in developing their career. Passion comes after you have invested in becoming excellent at something valuable not before you attempt something. Aligning your career with your pre-existing passion does not matter. “So Good They Can’t Ignore You” will change your perspective about your passion, career, happiness and developing a remarkable lifestyle.”

 

Steve Mark likes to say “be so good they can’t ignore you” irrespective of your level in your career. Whether you are just starting up, or you are a professional trying to move to the next level, your target should be to master your craft to the point where people can’t help but notice you. Being passionate about what you do is a great goal but following your passion will not get you there. There are two fundamental problems attached to following your passion:

 

Firstly, it assumes that people have a pre-existing passion they can identify and use when making career decisions. However, most people end up feeling lost because they have no idea about what they want to do.

 

Secondly, there is an assumption that says if you like something you will really like doing it for a job. “We don’t have an established evidence that is true,” Newport says. People passionate about their work has little to do with whether their job matches their pre-existing passions.  The bottom line is let your passion follow you in your craft and become someone that can’t be ignored and not to follow your passion. Try something interesting to do, find a skill and career path to pursue and if you are stuck at a crossroad, flip a coin. Make your skill valuable by reaching a high level of expertise. For example, many people look down on a linguistic major for being impractical. You can be very good at a particular type of writing; it will make you stand out. People who are passionate about their work develop the passion over time after building their skill to the point that they became rear and valuable.

 

To become so good at what you do, you need to master that skill through deliberate practice. Once you have chosen a career path, the next step is to master the skills in it to become irreplaceable. “You don’t have a leverage until you become so good.” Says Newport. Look out for simple and common mistakes that show up every day when working on your skill and don’t stop getting better. Many people build their skill to a stage that they become so comfortable and they stop improving on it. It is a deadly risk. To avoid this, push yourself beyond the comfort zone and continuously practice your skills just the way athletes, musicians or artists would.

 

Finally, you have to be good at something before big things start to happen. Don’t stop building on your skills. Be so good that you can’t be ignored.

 

The Big Three – Key Points

 

Key Point #1: Do not follow your passion. Let your passion follow you and learn how you can grow your mindset around your passion.

 

Key Point #2: To become so good at what you do, you need to master that skill through deliberate practice. You don’t have a leverage until you become so good.

 

Key Point #3: Push yourself beyond your comfort zone and continuously practice your skills just the way athletes, musicians or artists do.

One Last Thing

So Good They Can’t Ignore You Quotes Showing 1-30 of 224

“Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.”

― Cal newport, So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

The New Edge in Knowledge

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The New Edge of Knowledge by Carla O’dell and Cindy Hubert focuses on the best and most effective practices to ensure organizations have the knowledge needed for the future. Each chapter of the book shares ideas on new ways of working and collaboration by using knowledge management as a social network and how leading companies apply them.

Carla defines knowledge as information in action and knowledge management as a systematic effort to enable information and knowledge to grow, flow and create value. Social networking, one of today’s most popular ways of collaborating, has helped people be good at filtering, switching and organizing their memories. Social media becomes social computing when applied to a non‐commercial intent among people to share and co‐create.

Knowledge management, or KM for short, can either be done in the workflow or above workflow. KM in the workflow is when we enable staff members to collaborate, capture and share knowledge without an additional burden or interruption on their part. Knowledge management above the workflow is when we ask staff members to stop their work process to move to another mode to reflect, capture or share. One is not better than the other, it simply depends on the type of organization and the speed on which the knowledge is needed.

Furthermore, Carla describes an effective strategy in creating a call to action on identifying and prioritizing the organization’s critical knowledge. The first step in creating a call to action for knowledge management is to understand the value proposition for enhancing the essential flow of knowledge. The next, critical knowledge has to be identified. After that, the critical knowledge must be located. A key component is to develop a knowledge map that acts as a snapshot in time to help the organization understand what knowledge it has and what it lacks. The next step is to enable the knowledge flow process. A critical step to facilitate the transfer of best practices is to identify and adopt superior practices rapidly. By sharing what works best, staff members get the theory, evidence and expertise all at once.  Examination of critical success factors is usually essential. Often knowledge and best practices exist in every organization, yet employees rarely share them. And even when they do, methods are not necessarily implemented.

The author gives a special place to social networking in the way of capturing and sharing knowledge. Social networking refers to online sites where users can create a profile and designate a network of people to see their posts and following their activities. It is the pure manifestation of the user-driven philosophy. Social networks could become an essential adjunct for creating and sustaining the engine of relationships and knowledge in a Web 2.0 world. The guidelines for enterprise social networking are: ride the wave, every organization isn’t Facebook, imitate what works, observe what really happens, trust but verify, encourage extended networks and use social networking as an adjunct to expertise location.

The book also illustrates the ways to a cultivate knowledge‐sharing culture. There are three ways to directly influence the norms and behaviors of employees. First is to lead by example. Executive involvement lends credibility to KM programs and ensures the efforts will be long term. There are 10 desirable types of leaders for Knowledge Management identified as: progressive leader, investigative leader, all‐for‐one leader, trusted the leader, methodical leader, visionary leader, implementation leader, observant leader, innovative leader and follower‐centric leader. The second way is to brand aggressively. To develop a knowledge‐sharing culture, there is a need for consistent messaging- a formal and pervasive communications push and reinforcement of desired behaviors through rewards and recognition. The third and last way is to make it fun. It can be done by making Knowledge Management tools and approaches engaging, using humor, introducing friendly competition, enabling two‐way interaction and seeking inspiration elsewhere.

This book explores the knowledge management value proposition for any organization, provides proven strategies and approaches to make it work, shares how to measure knowledge management’s impact and illustrates high-level knowledge sharing with excellent case studies.

THE BIG THREE – KEY POINTS
Keypoint #1: Lead by example. Knowledge management is a cultural shift for the organization, so it’s required for the leaders to go above and beyond in their support.

Keypoint #2: Knowledge management is not a new catchy phrase, it is the edge on which organizations of all types, for-profit and non-for-profit, will be competing within the new knowledge economy.

Keypoint #3: Brand aggressively and make it fun. Besides leaders in the organization actively carrying the banner of knowledge management, there is a need to make it stick.  Influencing an established culture will require every staff member to embrace it.

One Last Thing
“Knowledge has to be improved, challenged and increased constantly, or it vanishes.” Peter Drucker

The Lean Startup

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This book conveys the concept of validated learning (trying out new ideas and measuring its effect on potential customers to ascertain its effectiveness) and build-measure-learn feedback loop. It introduces a systematic approach to measure the progress of a project at startup. A start-up has its vision that employs a strategy such as product roadmap, business model, view of partners, competitors and customers. The result of the strategy used is the product. Strategy changes occasionally, product changes continuously while vision rarely changes.

A startup is designed to create a new product under uncertain conditions. Successes from these scenarios come from constant experimentation and learning from experts experience. A lot of learning is involved in the startup process and the most important thing is to figure out validated learning. The goal is to learn and know what the customers want and discard everything else.

 

As a startup, do not delay charging your customers as many startups do. Eric affirms starting with a low-quality prototype, charging customers from start date and using low volume revenue target for accountability.

One of the cores of Lean Startup model is the Build-Measure-Learn loop. Once an MVP is built, the goal is to make use of user feedback to iterate upon the product. After building an MVP, test the riskiest assumption first and then put it out for early adopters. Then define a baseline metric, a hypothesis to improve the metric and set out experiment targeted towards the same metric. As soon as you get the result, choose whether to persevere or pivot. Wealthfront pivoted from gaming platform/virtual stock trading to E-commerce service that offers money management by money managers.  Most entrepreneurs are afraid of failure thereby delaying the pivot. Also, due to vanity metrics and unclear success hypothesis, most entrepreneurs suffer from unnecessary regret for delaying the pivot. There are various types of pivot, some of which are customer segment Pivot, Zoom in Pivot, Customer need pivot, Business Architecture pivot, Value capture pivot amongst others. It is important to copy the essential features not just the superficial features when pivoting.

As the product grows, customers begin to patronize the product. Customers built overtime inform others about the product or end up purchasing the product again. Consequently, the product grows and achieves a product/market fit. When product/market fit happens, it leaves no room for doubt.

Likewise, as the startup grows, it has to adapt to changing customer base. Every company has to deal with four types of work. These include: launching a new product, scaling it for broad adoption, combating its commoditization by incremental improvement and maintenance of the product in the long run as part of the company’s product line. All steps are essential, but the last step can be a bit difficult for an entrepreneur.

A startup must pass through the learning stage, experiment hypothesis, build MVP, measure MVP, decide if to persevere or pivot, grow to adapt and innovate.  

The Big Three – Key Points

Key Point #1:

Measure the startup progress using the build-measure-learn feedback loop.

Key Point #2:

A startup is designed to create a new product under an uncertain condition, successes from these scenarios come from constant experimentation or learning from experts experience.

Key Point #3:

Every company has to deal with four types of work: Launching a new product, scaling it for broad adoption, combating its commoditization by incremental improvement and maintenance of the product in the long run as part of the company’s product line.

One Last Thing

“We must learn what customers really want, not what they say they want or what we think they should want.”

― Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

THE OUTLIERS

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The Outliers is structured around a series of case studies, cultures and time periods that are all related to same theories and thesis. According to Malcolm, success has nothing to do with high intelligence, level of genius or innate ability. Instead, success is based on prior investment of hard work, creativity, time, support and opportunity. Gladwell says it is that simple. Your culture, legacy and environment also play a part. He backed his point using various case studies of triumph and success. When an opportunity presents itself, you must be prepared and ready to maximize on it. That is not the point where you begin your preparation. Your prior preparation will determine if you will seize the opportunity or lose it. There is no shortcut to mastery. You must put in the work.

Below is a quick summary of the six key points Malcolm Gladwell takes us through:

Opportunity: Success rarely comes to those who struggle to break from the norm. There must be at least a glimmer of talent in you to achieve success. Opportunity gives you the chance to access coaches and tools that you need to build your skills. Those tools prepare you for a more robust opportunity. Gladwell considers remarkable individuals in this section such as Bill Joy, Robert Oppenheimer, Bill Gates, and an unsung intellectual Chris Langan.

Timing: Timing is crucial and critical to success and opportunity. When and where you are born can influence your opportunity. 14 of the 75 richest people in history were born between 1860’s and 1870’s when the industrial revolution was taking off. Also in 1935, there were fewer babies born, roughly 600,000, which means a smaller class size. During this period, there were greater chances of getting into college, good sports team or even getting a good job in better firms.

Upbringing: The quality of the upbringing a child receives also influences his/her success. Parents that are more involved in their kids’ lives provide them with opportunities that lead to the child’s success. This can include enrolling them in summer school, taking them to museums and assisting with their homework. Kids that do not have parental care or affection tend to lose more opportunity.

10,000 hours: It typically takes 10,000 hours to become a master of something. You must invest that amount of your time.

Meaningful Work: You must invest hard and meaningful work to get the best out of it. Meaningful work makes you want to put in more hours. For instance, immigrants value and practice hard work. Sociologist Louise Farkas confirmed this while studying the immigrants family tree. He found out that the offspring became professionals and successful. She concluded that in spite of their humble background, they have been trained to value and practice hard work.

Legacy: Value drives legacy. Our values are passed down to us from generation to generation which directly affects our current behavior. Dutch psychologist, Geer Hofstede, did an analysis on different country’s cultural tendencies. He identified different dimensions such individualism, collectivism, uncertainty, avoidance and power distance index. Gladwell believes the society of one’s ancestors has a tendency of determining one’s practice and preference, even in the present day.

The Big Three – Key Points:

Key Point #1    Success has nothing to do with level of genius or IQ. It has more to do   with hard work, culture, society, and opportunity

Key Point #2    Success comes to those who are ready to become a master in what they do.

Key Point #3    To be successful you must be ready to seize opportunities.

 

One Last Thing

“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”

― Malcolm Gladwell, Outliers: The Story of Success

 

Crucial Conversations

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Crucial Conversations focuses on how to handle disagreements and high stakes communication.  Crucial conversations are what is keeping you away from achieving your desired results. This book is written on the understanding that when you are stuck in any situation,  it is this crucial conversation that is keeping you away from achieving your best result. When you learn how to manage conversations effectively and efficiently, you can accomplish your desired outcome. This book also focuses on how to hold such a conversation in a positive state when surrounded by highly charged emotions.

DEEP DIVE INTO THE BOOK
Kerry and Co. listed seven essential models to manage and hold a crucial conversation efficiently and nicely.

1. Start with the heart: Stay focused on what you really want. Understand that the only person you can directly control is yourself before going into any conversation. You have to manage your mindset and emotions. It is challenging to change others but easier to improve oneself. Therefore, it is essential to pay attention to your motive when you find yourself moving towards silence or violence.

2. Stay in Dialogue: Learn to look. When conversations turn crucial,  failing to see what’s going on at the moment is why we often miss or misinterpret the early warning signs. The sooner we notice that we are not in dialogue, the quicker we can get back to the discussion. To avoid turning a healthy conversation into unhealthy, you must :

 

  • Learn to look at the content, the context and the conditions
  • Look for signs when things become crucial
  • Learn to watch for safety problems
  • Look and see whether others stakeholders are moving towards silence and/or violence
  • Be self-aware of possible outbreaks of your style under stress


  1.  Make it safe: The safer people feel around you, the more of an open conversation they will have with you. This can be done from an authentic place of compassion and curiosity. We need them to tell us everything and sometimes listen to them from the beginning. The more you listen, the more their emotions will subside, the more open they become and the more willing they are to listen to us. The opposite is also true. The more significant the fear, the more likely they will either close down or fight back. Closing down can take the form of masking (where they pretend to agree or pretend they are listening), avoiding or withdrawing. There are four paths of powerful listening: Ask, Mirror, Paraphrase ad Prime.

    4. Don’t hook by emotions: A crucial conversation is highly charged by emotions. The very first thing you must do is to name that emotion. Is it anger? Frustration? Hurt? Disappointment?  Emotions must be understood very nicely. So how can you engage in an honest conversation without closing them down? This requires a mix of confidence. Five tools to use are:
     1. Share the fact
     2. Tell your story
     3. Ask for the other person’s story
     4. Talk tentatively
     5. Encourage testing

    5. Agree on a mutual purpose: It is essential to find a mutual objective. There are four skills to get back to the mutual purpose.
     1. Commit to seek mutual purpose
     2. Recognize the purpose behind the strategy
     3. Invent a mutual goal
     4. Brainstorm a new strategy

    6. Separate facts from the story: We choose what story to tell ourselves and when a particular story drives us in the wrong direction, we can choose to tell a different story.
    Skills for mastering our story:
    1. Act: notice your behavior
     2. Feel: Get in touch with your feelings
     3. Tell a story: Analyze your stories. What story is creating these emotions?
     4. See/hear: Get back to the facts. What evidence do I have to support this story?

    7. Agree on a clear action plan: the ultimate goal of a conversation is to take action. If action is not taken, all healthy talks in this works will lead to disappointment and hard feelings. Reaching the point of shared meaning does not mean we will have a successful outcome. There are some pitfalls such as a lack of making a decision, making a wrong decisions or no action made to follow the decision.

    To help overcome these pitfalls, there are four questions to determine which way to go.

1. Who cares. Don’t involve people who don’t care.
 2. Who knows. Who has relevant expertise to help to make a fruitful decision?
 3. Who must agree. Who are the people who could block the implementation later on if  involved in the decision making now?
 4. Wow many people must be involved. Try to include as few people as possible.

In conclusion, if people learn the skills to handle crucial conversation at any moment, it will make their life more smooth and successful. At any given point in our professional or personal life, we need to have serious and crucial conversations with people who will have a different mindset, values and emotions. The wisdom and techniques in this book make it doable.

THE BIG THREE – KEY POINTS
Keypoint #1: The safer people feel around you, the more open of a conversation they will have with you.
Keypoint #2: The only person you can directly control is yourself.
Keypoint #3: A useful story creates emotions that leads to healthy actions during any dialogue.

One Last Thing
“The mistake most of us make in our crucial conversations is we believe that we have to choose between telling the truth and keeping a friend.”
― Kerry Patterson, Crucial Conversations Tools for Talking When Stakes Are High

The 5 Levels of Leadership

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John Maxwell, a leadership expert, and by far my favorite leadership author takes us through what he has researched as the five levels of leadership maturity. In this book, The Five Levels of Leadership, Maxwell describes how to recognize and manage these levels in an organization and what you can do to grow to the next level of leadership.

 

The 5 levels of leadership are:

Level 1 – Position: people follow because they have to, because of your position

Level 2 – Relationship: people follow because they want to

Level 3 – Production: people follow because of what you have done for the organization

Level 4- People development: people follow because what you have done for them

Level 5 -Respect: people follow because of who you are and what you represent

In the first level of leadership, Leadership is based on your position. It’s considered the entry level to the leadership ladder, being the lowest. John makes it clear that because someone is a boss does not necessarily mean he or she is a leader and some people will not get past level one. Advanced leaders understand that being the “boss” is so low in the level of influence, that they don’t label themselves as “boss” or mention that they’re the boss.  Getting a title means that someone in the organization believes in the potential of you growing up to be a leader. Getting your title is an invitation for personal growth and the first challenge will be to gain the trust so you can have a chance to grow to the next level.

The second level of leadership is based on permission. In this level, leaders are starting to develop their influential reputation because of their relationship and because how that relationship improves their team productivity. People follow you beyond your authority because they trust you and they believe in you and what you’re trying to accomplish. Building strong relationships enables people to support you instead of merely following orders. Leading through connections breaks down barriers to communication and deepens trust throughout the organization. The most natural step to grow into this level is to show interest in your colleagues at a personal level. A staff member is not just an employee, they also have a home, a family, their health struggles and personal traits.

Leadership based on results is the third level.  This is a sweet spot for organizations. This is the level where leaders are making things happen, having functional teams, and are getting results beyond the areas assigned to them. At this level, the leader can produce for themselves as well as for the team.  It is crucial that you as a leader define your vision and can explain why it is essential for the organization. It is that vision that will attract other producers and create an environment for collaboration.

Productive leaders are fully aware of the value that they bring to the table. They don’t try to play to the strengths of other leaders or try to imitate or mimic the work of other leaders. Because they understand their value, they are phenomenal in allocating resources appropriately, especially time. Maxwell recommends for a leader to be productive, they must assign their time as follows:

80% of the time on tasks within your strengths zone

15% of your time on tasks within your learning zone

5% on work outside your strengths zone

And 0% within your weakness zone

Leaders that fail to understand their strengths and value cannot measure their value or build measurable results within the team. This ability is very important to grow to the fourth level of leadership. If you want to move from level 3 to level 4, you must have a clear understanding of your value and strengths and dedicate the majority of your time on this.

The fourth level of leadership is leadership based on people development. To be successful at this level, John Maxwell suggests to regularly delegate your tasks when somebody else can do the same job in 80% or more of your efficiency. To develop others, you as a leader should always work on delegating your responsibilities to others. A leader in level 4 should spend about 80% of his time coaching colleagues and 20% with productive work. A critical piece to understand is the importance of focusing on developing people with the highest potential to becoming the next generation of leaders.

The fifth and final level of leadership is called the Pinnacle, leadership based on respect. This level is reserved for leaders such as Martin Luther King, Steve Jobs and Nelson Mandela to name a few. Level-five leaders are legacy-makers, they are iconic. Finding a level-five leader is rare. To reach this level requires a unique balance between understanding and mastering leadership skills and naturally having leadership abilities. Their influence is transcendental. These are leaders who are mentioned long after they have left the organization and the world.  This level of leadership is iconic. Even people that fundamentally disagree with them, end up at a minimum, respecting them.

The five levels of leadership are not about a personal scale of leadership but instead about creating and building leaders.

THE BIG THREE – KEY POINTS

Keypoint #1- The first person you must examine and understand is yourself. Become more self-aware. Connect with yourself before trying to connect with others.

 

Keypoint #2 – People buy into the leader and then they buy into the vision.

Keypoint #3- Keep developing your strengths and your ability to lead. Even more important, build the strengths and leadership skills of those around you.

One Last Thing

“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” – President Barack Obama

Extraordinary Influence

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It’s no secret, anyone who has ever lead a parent, a boss, a teacher or a coach, would love to know the recipe for bringing out the best in others. In this  book, Extraordinary Influence, Dr. Tim Irwin explains the power of affirmation. He outlines the powerful approach to motivating others and shows us the key to sustaining peak performance in the organization by motivating people to extraordinary performance through affirmation, inspiration and positive influence.  He says “although it is very satisfying to know deep down that we are pursuing purpose, perhaps the most personal affirmation occurs when another person acknowledges the strength of our character. When someone of significance affirms us particularly in a deep way, certain beliefs are formed. These beliefs are stored in our core (that person living inside of us who thinks, feels, forms opinions and quietly speaks to us). As opportunities and circumstances occur, beliefs direct our actions. Research has shown that affirmation from others whom we respect forms beliefs in our core that guide our actions.”

Affirmation from those we respect, admire and love profoundly changes us. As we incorporate and utilize words of affirmation, we begin to influence others and bring out the best in them. Criticism focuses on defects while affirmation strengthens abilities and achievement in a positive manner.

Dr. Tim Irwin also shows the difference between being polite and compliments.  He said “compliments are by their very nature superficial social rituals.” But  they are perfect for our social well being and needed in our lives as political and civilized beings.  As humans, there is a need for affirmation at different levels but most importantly at our core. Both the words we use and the frequency in which we give the affirmation are equally important. There are things that need to be affirmed on a daily basis, others weekly and monthly.  

Also, in organizations, employers need to foster intrinsic motivation so that individuals will grow to becoming better employees, better athletes or better students. The method used in providing feedback to employees such as performance appraisal or multi-rater feedback systems sometimes accomplish the opposite of what we intend. We inadvertently speak words of death instead of words of life. Many brain research studies have demonstrated  that these methods tend to engage a natural “negativity bias” that is hardwired in us all. How do we redirect employees who are out-of-line without engaging our natural negativity bias? The author urges leaders to ban the term “constructive criticism”. Brain science also tells us that we can establish a connection between the employee’s work and his or her aspiration.

Dr. Tim Irwin does a great job in explaining the biological and physiological responses of humans when facing  criticism vs. affirmation. When criticized, the amygdala (specific part of the brain that allows human to feel and perceive certain emotions) activates, decreasing attention and decreasing the higher functions of the brain. In contrast when we receive affirmation, the higher functions of the brain are activated bringing out activities such as creativity and productivity.

The author asks a thought-provoking question:”what would happen if we applied these principles of affirmation more broadly?” His response was a food for thought. He says, “my opinion is that the research I referenced throughout the book is prescriptive for individuals; however, we as a society would be much more likely to flourish if we became more affirming and less critical.”  This book explains a new approach to align staff members with an organization’s mission, strategy and goals.

 

THE BIG THREE – KEY POINTS

Keypoint #1: As opportunities and circumstances occur, beliefs direct our actions.

Keypoint #2: Affirmation from others whom we respect forms beliefs in our core that guide our actions.

Keypoint #3: Criticism focuses on defects while affirmation strengthens abilities and achievement in a positive manner.

 

One Last Thing

“Leadership is not about titles, positions or flowcharts. It is about one life influencing another.” John C. Maxwell

Hit Makers

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Hit Maker takes an in-depth look at what makes a viral or popular product. In this book, Thompson provides detailed research on the key factors that cause content and products to become popular. Thompson argues that the products that become popular are a balance of familiarity and newness. He cited Raymond Loewy, the industrial designer, whose approach was summed up in his acronym MAYA “the Most Advanced Yet Acceptable” idea. This theory explains that people are simultaneously Neophobic, afraid of the new, and Neophilic, attracted to the new. In order for a new idea, content or product, to be popular, it must balance this tension. It is not the most innovative or advanced products that become sought but those that blend acceptability with innovation.  He also argues that there is a need for newness, as there is a danger in too much familiarity or too much of the same content which leads to a sharp fall in popularity. There must be a balance between newness and innovation.

Derek Thompson believes that familiar ideas or content leads to more liking of the content. He quotes an interesting study where people were asked to either name two things they liked about their partner or ten things they liked. The study found that people liked their partner more if they are asked to name just two things they liked. When asked to name ten things, it became harder and they rated their partners lower after the exercise. He uses many examples where companies use familiarity, including movies. Because we like familiarity, a key ingredient of popularity is repeated exposure. Most of the top revenue grossing movies of the last ten years have been based on popular novels. There is safety and familiarity in such movies. Also, car manufacturers blend familiarity with newness by changing a car’s style every few years. Derek Thompson also explores products that manage to make it big through the combination of timing, weird circumstances and savvy use of repetition while their pairs never made a splash. After reaching a tipping point, customers do not just buy a product but the popular conversion. A great example of this is Apple products. It is no secret that Apple has somehow lost its magic when it comes to disrupting markets through innovative products and yet, it became the first American company to surpass a trillion dollar value as I write this Bite.  No one wants to be the last to read or watch so they buy to participate in the conversion.

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One of my favorite sections of the book is on the power of creating popular phrases. It talks about the power of repetition. Through Thompson’s lens, repetition can explain anything that is popular. He argues that human beings love music because of our love for repetition. Repetition, he says, is the God particle of music.

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Hit Makers is full of “aesthetic aha”. This is a term for the moment when you look at something and for the first time, you understand and everything just clicks and comes together. The moment when you read an essay’s thesis and feel that it’s expressing something you’ve thought of before but never had the chance to put into words. It is that moment when your eyes light up because something clicked and was understood in your brain, the “aha moment.” It is beyond the feeling that something is familiar. It’s when something new, challenging or surprising that opens a door into a feeling of comfort, meaning or familiarity.

THE BIG THREE – KEY POINTS

Key point #1: Popularity will always be found in the balance between familiarity and newness.

Key point #2: Repetition is key in creating popular and viral phrases.

Key point #3: It is not the most innovative or advanced products that become sought after but those that blend acceptability with innovation.

One Last Thing

“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.”

― Derek Thompson, Hit Makers: Why Things Become Popular

The Innovation Secrets of Steve Jobs

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Carmine Gallo is a communication skills coach who works with leading companies like Intel, IBM, Chase, The Home Depot, Bank of America and others. He is the founder of Gallo Communications, a consulting firm.

In this book, Gallo talks about fundamental principles that allowed Steve Jobs to innovate brilliantly constantly. This book offers seven general principles that Steve Jobs applied to achieve genuine breakthrough success.

PRINCIPLE #1 – DO WHAT YOU LOVE: Passion is everything. Innovation is a new way of doing things that improves our lives. Innovation cannot flourish unless you are truly obsessed with making something better, be it a product, service or career. Steve Jobs says “have the courage to follow your heart and intuition. They somehow already know what you truly want to become.” Steve chooses to follow his heart through his entire career and that passion, he says, has made all the difference. It is difficult to come up with new and creative ideas that move society forward if you are not passionate about the subject.

PRINCIPLE #2 – PUT A DENT IN THE UNIVERSE: Aspire to change the world. Innovation does not take place in a vacuum. You need to know what your ultimate destination is and you need to inspire others. Steve Jobs never underestimated the power of vision to move a brand forward. He set out with a vision to change the world and he pushed through with his vision. What is your vision for your product, brand or career? If there is one fundamental characteristic that every innovator has, it is seeing things not for what they are, but for what they could be. The famous Steve Jobs’ quote of putting a dent in the universe refers to having a vision of creating what was not there before. To innovate, you have to be able to see it before anyone else does.

PRINCIPLE #3 – KICKSTART YOUR BRAIN: This appeals to creativity. Creativity leads to innovative ideas. Job believes that a broad set of experiences expands your understanding of the human experience. A more comprehensive understanding leads to breakthrough that others may have missed. Breakthrough innovation requires creativity and creativity requires that you think differently about the way you think. Steve jobs say “creativity is just connecting things.” Steve Jobs created new ideas because he spent a lifetime exploring new and unrelated things. Look outside your industry for inspiration.

PRINCIPLE #4 – SELL DREAMS NOT PRODUCTS:  Your customers don’t care about your product, your brand or your company. They care about themselves, their dreams, hopes and ambitions. To win them over, you have to help them fulfill their dreams. A lot of times, people think they are crazy, but in that craziness we see genius.

PRINCIPLE #5 – SAY NO TO UNNECESSARY: Steve Jobs says “Innovation comes from saying NO to one thousand things to make sure we don’t get on the wrong track or try to do too much.” Jonathan Ive, Apple design guru says: “We are absolutely consumed by trying to develop a solution that is very simple because as physical beings, we understand clarity.” Customers demand simplicity, and that requires you to eliminate anything that clutters the user’s experience.

PRINCIPLE #6 – CREATE AN INSANELY GREAT EXPERIENCE: Don’t move product, instead enrich lives and watch your sales soar. People don’t want products, or even services for that matter. They want to know what they can do with them. Jobs has made the Apple store the gold standard in customer service by introducing genuine innovation that any business can adapt to create a deeper more emotional connection with their customer. For instance, in an Apple store, there are consultants, experts and even geniuses,  but no cashier. Tony Hsieh, Zappos CEO said, “ if you just think about what makes customers and employees happy, in today’s world, that ends up being good for business as a whole.” As leaders, we are called to design a working environment in which our teams can feel themselves and be creative. Design an insanely great experience for the customers and equally for the staff members.

PRINCIPLE #7 – MASTER DELIVERING THE MESSAGE: You can have the most unique idea in the world, but if people can’t get excited about it, it doesn’t matter. Steve Jobs is considered the greatest corporate storytellers worldwide because his presentations inform, educate and entertain. There are no bullet points in Steve Jobs presentations. Instead, he thinks visually and iconically; therefore everything he touched was iconic:  Apple, Pixar, iPod, iPhone, iPad, iMac and himself.

Innovation takes confidence, boldness  and discipline to tune out negative voices. As Jobs said, “Don’t let the noise of others opinions drown out your inner voice.”

THE BIG THREE – KEY POINTS

Key point #1: Design amusement parks for the mind where staff members and the customer can live an excellent experience. Capture those experiences in processes and innovation will flow.

Key point #2: Innovation is for people that sound crazy. The thing about smart people is they sound crazy to dumb people. Surround yourself with crazy.

Key point #3: Never underestimate the power of vision to move a brand forward.

 

One Last Thing

“When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.”  That’s a very limited life.

Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.”  ~ Steve Jobs