SCRUM The Art of Doing Twice the Work in Half the Time

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Jeff, the CEO of scrum develop a system of doing more work in less time. In his book, he shares the principle behind this system. The principle is based on the art of checking in on your team regularly to see if the work is being done and if it is headed in the right direction while ensuring the goal remains constant. Jeff explains that the process requires thought, introspection, honesty, and discipline.

​Jeff encourages the need to plan but disapprove the art of following plans blindly. When detailed plans meet reality, they fall apart. Therefore it is essential to give room for an assumption of change discovery and new ideas. When executing the plans, pause at every stage and review what has been done to know if you are on the right path or if there is something you can improve upon. Change is adept. It is constant; you have to be flexible with your predictions so that you will not be left behind by an organization that is willing to adopt change. The author moved on by describing the origin of Scrum.

Scrum was inspired by the Japanese through the HBR paper published in 1986: “The New Product Development Game” by Hirotaka Takeuchi & Ikujiro Nonaka which highlighted the importance of cross-functional teams and faster, flexible way of working. The next chapter opens up what scrum is base on. Scrum is based on Teams. More resources make the team go slower. It is preferable to have a team that has every skill needed to complete a project irrespective of the set mission. Remember small teams get work done faster than big teams.  The author did not stop at that, he went ahead discourage the habit of waste in a project. He explained the types of waste which are MURI (waste through unreasonableness), MURA (waste through inconsistency) and MUDA (waste through outcome) and then summarize it all by saying “do one thing exclusively before moving on to the next project.”

What in the beginning you thought you needed was never what you actually needed. Scrum breakdown its role into three. These are the product owner (what the work should be). The Scrum master (how the work should be done) and the team member( does the work). The product vision serves as the intersection of what can be implemented, what you are passionate about and what can be sold.  Jeff says ”figure out where the most value can be delivered for the least effort and do that right away. Then identify the next increment after and then the next” Scrum can be used un any endeavor to improve performance and result. It accelerates human effort irrespective of the project or the problem being analyzed.

Finally, T.E Lawrence said “all men dream but not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find that it was vanity: but the dreamers of the day are dangerous men for they may act their dreams with open eyes to make it possible”.

​The Big Three – KEY POINTS

​Key point #1: Don’t guess. Plan, Do, Check and Act. Plan what you are going to do. Do it. Check whether it did what you wanted to act on it and be flexible with how you do things. repeat the process in the regular cycle to achieve continuous improvement.

​Key point #2: Small teams get work done faster than big teams. 

Key point #3: Choose the smoothest, most struggle-free way to get things done. Scrum is about enabling the most flow possible.

One Last Thing

“Multitasking Makes You Stupid. Doing more than one thing at a time makes you slower and worse at both tasks. Don’t do it. If you think this doesn’t apply to you, you’re wrong—it does.”
― Jeff Sutherland

Insanely Simple. The Obsession That Drives Apple’s Success

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Insanely simple is a book that values simplicity. It tells how simplicity drives success and how it has molded apple into what it has grown to become. How it happened, the techniques skills, actions, and decisions are all described in this book.

The author, Ken Segall worked for Apple for years on Apple ad campaigns such as Think different and Mac vs. PC. He also is responsible for the “I” in front of Apple products. He references Steve as “simple stick.” Steve will stop at nothing to knock complexity out in everything and make things as simple as possible. Complexity has its way of walking into an organization, a system or its product. Ken Segall knowing the effect of complexity on an organization shared the decisions that were made at Apple with the advantage of knowing how things worked out. Apple keeps everything insanely simple.

Steve said “simple can be harder than complex, you have to work hard to get your thinking clean to make it simple. But it’s always worth it in the end because once you get there, you can move mountains.”

Sometimes the easy path is not always the simple path. The easy path can cause more complexity and complications than the simple route. Simplicity is not just a goal for an organization or oneself; it is a skill that must be learned. Like leadership, we all have the ability to surge ahead through simplicity; we only need the right tools and frame of mind to do so. To be simple, you must think simple.

Thinking simple does not stop you from thinking brutally, and there is a difference between brutally honest and simply being brutal. Steve job was known for his brutal honesty. If he thought your work was terrible, he would not shy away from telling you. “Blunt is simplicity; Meandering is complexity” Job does not compromise his standard for Apple because of someone else’s feelings.

Another level of thinking Steve adopted was iconic thinking. To think simple, you have to think iconic. The first significant campaign Apple did after the return of Steve Jobs was the Think Different campaign. This campaign was designed around images of people who have made a tremendous difference in the world. Images speak more than the words. It gives Apple brand an edge to associate with iconic figures. By thinking iconic, it allows a ton of core value information to be communicated by an organization in just a few images.

Steve did not stop at that. To think simple, you have to think human. To think human, you allow your heart into the decision-making process and remember why you do what you do. Ultimately, it’s not about the gaining influence or making money; it’s about the people your organization helps.

Also, you have to think war. The concept behind “think war” is those worthy ideas are worth fighting for. You have to use everything you’ve got, take risks and overwhelm with force. Remember, simplicity is what can separate you from victory. Always keep it simple.

In a world of ever-growing complexity, if your organization can have the mind of thinking simple, people will flock your banner. Insanely Simple has all you need to know to think simple. A copy is more than worth it.

THE BIG THREE – KEY POINTS

Key point #1: Simplicity is a skill that can be learned and developed. To be simple, you have to think simple.

Key point #2: Compromising your vision in order to spare someone else’s feeling is not simplicity.

Key point #3: Focus on one thing so as not to miss out on the most important thing.

“Simplicity is the ultimate sophistication.” ~Steve Jobs

The Innovation Code

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The hidden elements behind innovation are disharmony, disruption, disagreement and contrasting. That is what innovation is made of. Innovation is about constructive, creative, positive tension. A clash makes innovation possible in a team; agreement dissolves it. 

The Innovation code by Jeff DeGraff and Staney DeGraff introduces a framework that shows and explains how different kinds of leaders and thinkers can stir up constructive conflict in the organization. This positive, creative tension produces inventive solutions from both resources. DeGraff discovered the hidden inspiration in harnessing the creative energy that arises from opposing perspectives. The discovered force to sharpen creative innovations is through contrasting ideas.

DeGraff identified four contrasting styles of innovators:

  1. The Artist who loves radical innovation)
  2. The Sage who innovate through collaboration)
  3. The Engineer who continually improves on everything)
  4. The Athlete who competes to develop the best innovation). 

In addition, he included assessments and what to do to build, manage and embrace dynamic disagreement in a team that contains all four. You can discover which style best defines you and each of your team member as well.  Your dominant worldview makes you know how you sort and manage challenges. Your quality makes you outstand the crowd, and that is where the need to discover your biggest weakness comes in. 

Outside the interview room, take time to realize that secret about yourself without clouding your judgment with your world perspective. When the dominant worldview overpowers all other point of views, you tend to have a blind spot and become a prisoner of your ideology. Worldview is how we interpret and experience the world based on our belief and mindset. A worldview is more than a style; it is a collection of different opinions. We all have our dominant worldview, a particular conception of the world from a specific standpoint. This standpoint can be generated from personal experience, culture, and society at large.  DeGraff concluded that the most significant obstacle we face on the path of innovation is YOU, while the greatest solution is combining different perspectives and hybrids of ideas. So it is essential we learn to let go of our preconceptions and biases.

When you can identify your greatest weakness and strength, you get enough insight to select your team of superheroes, a band that can give you a significant push to create things you cannot work on your own. People who are unlike you are the kind of people you need to surround yourself with. But first, get to know the worst part of yourself and the right part of yourself. ​

Innovation code shows how to play to win the innovation game irrespective of your organization, team and associates. No one ever says innovation is easy; innovation code does not gloss over innovation like its simple and easy either, instead it tackles the hardest element which is how to create a constructive conflict and use it to innovate.  In this book, DeGraff shares his insight from his experience with many organizations to create a practical print for all innovators. 

The Big Three: Key Points

Key Point #1

You must know how to stir up constructive conflict in an organization and how to manage different innovation styles within an organization or team.

Key Point #2

There are four contrasting styles of innovators: The Artist, the Sage, the Engineer and the Athlete.

Key Point #3

People who are unlike you are the kind of people you need to surround yourself with. But first, get to know the worst part of yourself and the right part of yourself.

One Last Thing 

“The best teams are like a band of superheroes” – Jeff DeGraff

Zero to One

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This book is composed of Peter Thiel’s advice on startups with different take away such as the DO’s and DON’TS of startups, what to focus on when building a startup, insight of building a billion-dollar startup that stands the test of time and many more. He gave an illustration of the first team he built which is known as the “PayPal Mafia” who have gone out to help each other start and invest in successful tech companies. They sold PayPal to eBay in 2002 for $1.5billion. Ever since then:

  •    Elon Musk has founded SpaceX and co-founded Tesla Motors
  •    Reid Hoffman co-founded LinkedIn
  •    Steve Chen, Chad Hurley, and Jawed Karim together founded YouTube
  •    Jeremy Stoppelman and Russel Simmons founded Yelp
  •    David Sacks co-founded Yammer
  •    and Thiel himself co-founded Palantir
  • And today, all these seven companies are worth over $1billion.  

This book begins with Peter’s favorite interview question which is, “What important truth do very few people agree with you on?”  He justifies this question by saying that “brilliant thinking is rare, but courage is even shorter than genius”. He further says that globalization without new technology in a world of scarce resources is unsustainable. Because the truth is that technology matters more in globalization. The best way to create wealth is not by spreading old ways but by innovation. And to introduce innovation, we have startups. He points out that competitive market destroys profit. He said, “if you can recognize competition as a destructive force instead of a sign of value, you are saner than most.” To get more capital, you need to be a monopolist and escape competition. You may think monopolies are bad but thinking of it in a world where it’s possible to invent new things, it brings about more creativity and innovations. Creative monopolists add new categories to the categories of products available, thereby giving customers more varieties to choose from.

What makes a monopoly durable? What does a company with large cash flows far into the future look like? There are four key characteristics to describe:

  1. Proprietary technology
  2. Network effects (aka virility)
  3. Simple scalability
  4. Branding

Peter’s next favorite question is “What valuable company is nobody building?” You get a valuable company when you create value and capture value. If you want to create and capture value as an entrepreneur, don’t build an undifferentiated commodity business. The author makes the difference between a perfectly competitive market and a monopoly and explains how both companies are trying to disguise themselves. The author takes us through various schools of thought of startups in each chapter of his book. Some of which are: the ideology of competition which explains why people compete, secrets which reveal why people are not looking for secrets and why companies need to stop believing in secrets, the mechanics of mafia and so on.

He concluded by asking the question: Stagnation or Singularity? It all depends on us. Our task today is to find singular ways to create new things that will make the future transpire from Zero to One. The critical step is to think for yourself, see the world anew, afresh and as strange as it was to the ancients who saw it first. Then we can recreate it and preserve it for the future. Whatever decision you make today, determines the success we experience tomorrow. So think critically and take action not by acting upon a created solution but by searching out a unique problem and proffering a solution to it.

THE BIG THREE – KEY POINTS

Key point #1:  The author encourages monopolization other than perfect competition

Key point #2:   Leverage on the power of exponential growth

Key point #3: Don’t just invent a product; invent an efficient way of selling it.

One Last Thing

“The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

Innovators

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Walter Isaacson, a biography writer, reveals the story of the people who created the computer and internet. It is a standard history of digital revolution and an indispensable guide to how innovation was birthed. He describes the talents that allowed confident entrepreneurs to turn their visionary ideas into a disruptive leap, why some succeeded and why some fail.

The book started with a genius named Ada Bryon, the daughter of Lord Bryon. She was tutored in math which she further nurtured herself in adulthood and also studied art. She had a burning passion for one and felt the other helped discipline herself. She soon met Charles Babbage, a science and math whiz who invented the difference engine, the giant calculating machine. Soon, Ada started using her sense of art and mathematical ability to expand upon an improved version of the difference engine, the analytical engine. This machine would be able to process different problems and even switch between what to solve on its own. When translating a transcript of Babbage’s description, Ada added her own notes which envisioned the modern computer. Mostly, she described computer as we know them, Versatile general-purpose machine. Sadly, Babbage’s machine was never invented, and he died in poverty. Ada got married to William King who later became the Earl of Lovelace which led to her being known as Ada Lovelace.

Another group of genius’ was Eckert and Mauchly who served as counterbalances for each other making them typical of many digital-arts leadership duos. Eckert drove people with a passion for precision while Mauchly tended to calm them and make them feel loved. Eckert conceded that neither could have done it alone. In 1946, they both formed their commercial business that created the next big computer maned UNIVAC, which became a celebrity on election night in 1952 by predicting the winner early. With Grace Hopper, the first workable compiler came into existence. She allowed ordinary folks to write programs in something that looks like English. She started the open-source approach by sending her workout for others to improve and lead the creation of COBOL, the first cross-platform language for computers.

The next prominent actor on our stage wasn’t a single player but a team assembled at AT&T Bell Labs. By bringing theorists and engineers who had vision and passion, they set the stage for the development of the solid state device known as the transistor. The three players who earned the Nobel prize for this discovery were William Shockley, Walter Brattain and John Bardeen Brattain. Bardeen produced the first crude transistor in 1947 and Shockley produced an improvised version soon after. It wasn’t long before transistors were replacing the vacuum tubes in radios and finding their way into computers.

Other recognized players in this book include John Von Neumann, a Hungarian-born mathematician. He contributed expressly to figuring out how to store a program in computer memory. He also figured out how to make a computer modify its program based on the results it was getting. Robert Noyce led a team that made a better and more efficient microchip. The idea of a microchip was to place multiple devices like transistors on the same piece of silicon and was brought into existence by two major companies. Jack Kilby led the first team. Kilby’s product featured gold wires connecting the device while Noyce’s chip laid down a grid of copper on the chip to connect the chips. The race was to make microchips smaller, faster, cheaper and more powerful. Ultimately, both companies worked it out so they could benefit. Kilby finally received the Nobel prize in 2000 while Noyce died in 1990. Tim Berners Lee created the necessary tools needed to bring his vision to life. His vision was to create a single global web of information which led him to use hypertext to connect one document on one computer to another elsewhere on the internet.

The final story in this book involves two graduate students from Stanford who were both rejected by MIT. While Larry Page and Sergey Brin’s Google search engine wasn’t the first of its kind, it did become most famous.

This book is full of people who stood at the time of intersection of the arts and science and made their contributions.

THE BIG THREE – KEY POINTS

Key point #1: Innovation is rarely one single individual’s effort as it’s based on collaboration integration and incremental improvement

Key point #2:  These innovators were willing to share their ideas, thoughts and work with people that make them significant

Key point #3: Progress doesn’t happen overnight or behind closed doors. It’s only when people come together to share, collaborate, create and negate that ideas will amount to something that can change the world.

The Age of Agile

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Stephen Denning, the former program director of knowledge management at World Bank, now works with various organizations in the U.S., Europe, Asia, and Australia on leadership innovation, Agile management, and organizational storytelling to discover the unfolding age of agile. This book focuses on how some organizations are learning to operate in a way that is much better for those doing the work, recipients of the work, the organization and the society.

The author discovered the default operating system for almost every medium-sized business and large-scale business to be bureaucracy (an organization system that discriminates between the managers-thinkers and the employees-doers). This system of management was designed to produce a consistently average performance to a set of internal rules. Its vertical chain of command was never designed nor is it capable of moving fast enough to respond to what is known as VUCA Markets. VUCA stands for Volatile, Uncertain, Complex and Ambiguous marketplace also referred to as ‘Agile.’

 

The agile movement began decades ago in the manufacturing arena but gained traction recently in an unexpected place; software development. It was published in Agile Manifesto in 2001. The unusual part is that no one would associate the Information Technology department with such a robust management system. The author affirms that organizations that operate as agile are capable of being highly innovative and pragmatic. Take, for instance, an organization like Morningstar. The world’s largest tomato processor has no manager and all the key decisions are made by the “Blue Collar” employees. The company has move competence down to the individuals who have information and the context to make the best decision instead of moving it upward.

The Age of Agile offers insight on how to get individuals to think and behave like owners and reap the financial benefits that flow from this. One of which is the organization must be transformed into small localized units, each with its profit and loss responsibility. Most importantly, traditional management practices such as manipulating staff and trying to manipulate the customer must be dumped and replaced with treating people like an adult. The Agile paradigms are neither easy to understand nor easy to implement for traditional managers. Agile has become widespread and popular over the past decades with tens of thousands of organizations around the world. The author explains that the new paradigm is a journey, not an event. It involves unending innovations regarding specific innovation generated by the organization for the customers and steady improvement to the practice of management itself. He further explains that Agile Management is based on three laws; the law of the small team, the law of customer and the law of network. The law of small team requires that work is done in small, autonomous, cross-functional teams, working in short cycles on relatively small tasks and getting continuous feedback from the ultimate customer or end user. When you work in such teams, situations can be analyzed, decisions can be made and action taken as a single uninterrupted motion. Work can be fun and everyone will flow with it.

 

The law of customer is that the highest priority is to satisfy the customer.  Many managers are aware of the common phrase “The customer is number one”! While continuing to be internally focused, bureaucratic and fixated on delivering shareholder value. In an Agile organization, everyone is passionately obsessed with delivering more value to customers.

The third law according to Stephen Denning is the Law of the Network where leaders are not fierce conquering warriors but rather like curators of gardens.  When an organization truly embraces Agile it is less like a giant warship and more like a flotilla of tiny speedboats. This law is the recognition that competence resides throughout the organization and outside the organization. A problem can be solved and innovation can emerge through networking inside and outside.

Age of Agile furthermore cites common mistakes leaders make when planning to implement and derive the benefits of Agile. These include introducing agile as just another business process with top management hedging their bets on its success by a less than fulsome commitment.

The author affirms that agile can continuously deliver more value to customers from less work and will result in terrific returns to the organization.

THE BIG THREE – KEY POINTS

Key point #1:  Agile helps organizations to be highly innovative and efficient as well as passion filled and pragmatic.

Key point #2: Agile management, when done right, can continuously deliver more value to customers from less work and yield a substantial result.

Key point #3: Agile organizations also have a hierarchy, but one of competence and not authority.

Elon Musk Tesla, SpaceX and the Quest for a Fantastic Future

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Ashley Vance, a prominent writer on technology ranging from cyber espionage to DNA Sequence and Space exploration, describes an informative and easy-to-flow biography of one of today’s top innovators. While maintaining a lively pace, he delves into Elon Musk’s works with particular passion in a way that is more accessible and exciting.

Elon Musk, one of the most impressive contemporary American “Engineering Entrepreneurs,” has developed a reputation for boldness, brashness and vision in many ways and competence. He is passionate about not just landing people on Mars but creating a new human society there.

Musk was born in Pretoria in 1971 to a Canadian mother and Afrikaner father. Musk’s father was a rare researcher, neither Elon nor anyone else in the family will talk about the ways he was a scarring influence. Musk suffered enough violence as a child both at home and school. The author gave an instance of back when Musk was in eighth or ninth grade, he was kicked in the head, thrown down a flight of concrete stairs then set upon the landing. He was kicked and beaten till he blacked out. He required hospital care and a week at home to recover. Irrespective of that, Elon Musk was a die-hard reader. He exhausted the school library and literally read the encyclopedia. He was good at spotting facts statistics, explanations and most importantly remembering what he read. As an undergraduate, he was an exceptional kid who was versed in space-based solar power plants and its use of ultracapacitors for energy storage with a consistent interest and a goal to make a difference.

Vance underlines the degree to which Musk’s dual-track undergraduate years were obviously reflected in his thinking even in his early 20s. He presented that those Silicon Valley experiences gave Musk both the capital and contacts that he was able to use as a springboard for his more ambitious projects. They gave him an early introduction to corporate infighting which bred a strong impulse going forward to make sure that he kept control of his companies and they taught him at least limited lessons in how to be an effective and hard-driving manager. “I could code way better,” Musk says to the software engineers at Zip2 “And I would just go in and fix their code. I would be frustrated waiting for their stuff, so I’m going to go fix your code, and now it runs five times faster, you idiot”. The author cites another example in which Musk publicly chastised and then corrected an engineer who had miswritten a quantum mechanics equation, “I’m like, ‘how can you write that?’ Then I corrected it for him. He hated me after that. Eventually, I realized though I might have fixed that thing now I’ve made the person unproductive. It just wasn’t a right way to go about things. He learned a profound lesson not to completely ignore how other people feel.

Musk has consistently brought clarity on both the engineering problems and the financial hurdles that have heretofore kept humankind earthbound. The triumvirate of companies most dear to Musk, and with which he is most closely associated is made up of Tesla Motors, which produces electric cars, SolarCity, which produces electricity; some feeds free fueling stations for Tesla owners and SpaceX, a private company which is not entirely low key but aims at making humanity a multi-planetary species.

Vance quotes Antonio Gracias, a friend of Musk, also an investor in both Tesla and SpaceX, founder and CEO of Valor (Equity Partner). He said “I’ve never seen anything like Musk’s ability to take the pain. The year 2008 was a big year for Musk both personally and financially. His first marriage ended; he became perilously close to losing just about every penny he had earned; both Tesla and SpaceX were on the brink of bankruptcy. There are few important bright spots as well. In July, Musk met Tallulah Riley, a British actress 14 years his junior who would end up being his second wife. September, he finally launched Falcon I and most importantly his business was financially reprieved.” Vance wrote, “the deal ended up closing on Christmas Eve, hours before Tesla would have gone bankrupt. Musk had just a few hundred thousand dollars left and could not have made payroll the next day. Musk eventually put $12 million, and the investment firm puts the rest.”

One of the strengths of Vance’s book is healthy skepticism. Within Silicon Valley, he writes in his first few pages, Musk was a “deity.” Wrapping it all up at the end provides a good overview and synthesis. The author concluded with a sentence that was drawn from Vance’s last supper with Musk which includes the following quoted line:

“ I will like to die on Mars, Just not on impact.”

THE BIG THREE – KEYPOINTS

Key point #1: Musk invested enough time studying as a child. He believes in effective time management.

Key point #2: He worked with the right people ranging from company employees to the investors

Key point #3: Musk survived through the brink of bankruptcy, divorce, even near-death diseases because of his unwavering drive and passion for his dreams.

One Last Thing

“Good ideas are always crazy until they’re not.”
― Ashlee Vance

The Everything Store. Jeff Bezos and The Age of Amazon

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“The Everything Store” offers an intrinsic view of the harsh business world. The book is divided into three parts, each part describing how Amazon transcend from a book selling store to everything store. The vision was birth by Jeff Bezos, a dogged visionary and the founder of Amazon.  Brad Stone breaks down the book into three parts as said earlier, the faith which describes the early years of Amazon, Literacy influence which explains the days of struggle and the Missionary which define the success stories of Amazon. The book tells how Amazon started up with a small family like business on a shoestring budget. What keeps the dream growing is the success stories. No matter how little the success might be or how large, they celebrate every success. This helps to keep the goals, achievement, and expectations attainable.

Jeff took every possibility he has to develop himself and learn something. Frequently he quotes Alan’s observation that “Point of view is worth 80 IQ Points”.  This is a reminder that looking at things in a new way can enhance one’s understanding. Jeff made customer satisfaction his priority which leads Amazon to the continual development of new features that traditional publishers often find doubtful such as the customer review.  He also initiated a platform for individuals to sell new products. He was able to realize the potential in e-commerce over traditional businesses and explored it with some features like product recommendation.  Jeff has a saying that you can work long hard and smart, but in Amazon, you can only pick two out of three. Over the years, Amazon approach has been to establish fulfillment of centers in economically weak areas to exploit cheap labor and the ability to fire worker once the season is over.

The author made an actionable point which is one of the key takeaways of the book; he said marketing budget could be well spent on enhancing customers experience instead of tweaking the website, improving services or reducing prices. Not all product and companies can be feed on marketing because sometimes achieving ROI on marketing campaigns is simply not possible. When the company reached success, what matters is the perception of the success of the company. He listed all the virtues companies need to have in order to be considered cool.

The Cool and Not Cool Effect list includes: “Rudeness is not cool. Defeating tiny guys is not cool. Close-following is not cool. Young is cool. Risk taking is cool. Winning is cool. Polite is cool. Defeating bigger, unsympathetic guys are cool.  Inventing is cool. Explorers are cool. Conquerors are not cool. Obsessing over competitors is not cool. Empowering others is cool. Capturing all the value only for the company is not cool. Leadership is cool. Conviction is cool. Straightforwardness is cool. Pandering to the crowd is not cool. Hypocrisy is not cool. Authenticity is cool. Thinking big is cool. The unexpected is cool. Missionaries are cool. Mercenaries are not cool.”

The Everything Store also tells about how Jeff makes most of his decisions, why he made it and how it brings about customer satisfaction. There are too many takeaways from this book and can only be tapped into if you get a copy.

THE BIG THREE – KEYPOINTS

Keep Point #1: Reinvent your business model without completely renegotiating it

Keep Point #2: Never allow cynics to change your mind

Keep Point #3: Involve your employees in your decision-making process. Let every voice be heard.

One Last Thing

“There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen…It is still Day 1 in such a big way” – Jeff Bezos

SPRINT Solve Big Problems and Test New Ideas in Just Five Days

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Jake Knapp a Google venture partner, alongside John Zeratsky and Braden Kowitz birth the idea of Sprint which majors on how to solve problems and test new ideas in just five days. This book is a practical guide to choose among many best ideas and make most out of the experience.  The concept of sprint came up when Jack had to come up with an essential feature for Gmail which would automatically sort messages. He had to innovate fast. To do that, he came up with three key aspects to manage the project process:

DEADLINES: Tight deadlines eliminate procrastination. The shorter the time, the faster the result because every allotted time is filled with an activity

GET PEOPLE WITH DIFFERENT SKILL SETS: Get people with a different skill set into one room. The more diverse a team is, the better.  A better sprint team usually consists of seven categories of people and less irrespective of their hierarchy level.

THE RESULT: The result must be a concrete prototype. What gets you real feedback is when you present a functional idea. Brainstorming vague ideas is easy but not worth it.

These three-fundamental concepts work well when each sprint get together one on one and work together to produce something of actual value.

Jack furthermore explains sprint as a method that helps define a problem, compare ideas, prototype one of them and get feedback from customers all in five days. Though it might seem like an intensive process, it has a great potential for a big payout.

Before the sprint process, a recommended number of seven people with a different skill sets must be included:

 

  • The Decider (someone who have enough information on the problem or the leader of the company

 

  • The Marketing Expert
  • The Finance Expert
  • The Customer Expert (someone who has a unique customer view preferably from the customer care unit)
  • An Engineer or Logic Expert
  • The Troublemaker (Someone who always have contrary opinion)
  • The Facilitator (someone who is unbiased about a decision and keeps things on time). Usually a project manager).

 

 

 

The idea is to make sure everyone on the team understands the problem that needs to be solved and create a purposeful start on Monday.

Jack did a great job by defining the purpose of each day and what needs to be accomplished.

Monday’s goal is to create a discussion around the set goal, map out the challenge and define the problem that will be tackled on the sprint

Tuesday’s goal is to find a solution to the problem identified on Monday. Each person on the team writes down their proposed solution on a piece of paper and is given at least three minutes to present the solution to the whole team out of which the best there will be selected.

Wednesday’s goal is to make a decision. The best way is to critique all ideas and choose the one that will be explored in the sprint. This can be done by discussing sketches and then participants can get to vote via color stickers for their favorite idea. It is advisable to keep all ideas anonymous to avoid skewing of people’s opinion. Once the idea is picked, the team can then storyboard the prototype

Thursday’s goal is to make a prototype of the concept selected on Wednesday. Not a perfect prototype but a reality. The team can make use of keynotes or interactive prototypes other than professional tools. Professional tools take longer time and make you focus on too many details.

Friday’s goal is to see the customer’s reactions by interviewing them. You do not need thousands of customers to carry out the interview; five to six people is enough to expose 85% of the problem and get qualitative feedback. Record your conversations so the team can see the result. Jack gave some hints on how the interview process should go like interacting with the customer, putting the customer at ease, etc.

Once the interview is concluded, the team should go ahead and analyze the result to know if the prototype us promising and deserves further development or if the prototype fails.

Either way, design sprint is a way of finding answers to big questions, bring attention to work that matter, reduce risk and get better solutions.

THE BIG THREE – KEY POINTS

Key point #1:  Design Sprint reduces risk, proffers the answer to significant problems and brings about a better solution.

Key point #2: Sprint is not a one-man business; it can best be carried out by a team made up of different skill sets.

Key point #3: The core concept of Sprint is to decrease the waste of resources (time, energy and money) on the wrong ideas.

One Last Thing

“By asking people for their input early in the process, you help them feel invested in the outcome.”

― Jake Knapp, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days